The General Motors guide to making an electric car that won't sell.
1: Make it UGLY
2: Make people wait way too long so they get bored of it.
3: Make videos of it driving 2mph in a cul-de-sac and call that promotion.
4: Sell the battery technology that got the EV1-genII a range of 150 miles. Then claim that there is no battery available to use in the Volt.
5: Use negative suggestion in your advertising "Don't forget to recharge the car"
6: Don't sell it, lease it.
7: Wait for gas prices to drop, then don't make it some more.
5 comments:
I think the photo you listed above and that is used in commercials is the car used at auto shows and the real version will only takes hints from this design.
The car is actually fairly impressive. It is a gas-electric system and should go on electric only for about 30 miles. It can be plugged in also, which means for short commutes gas will never be needed. Expect mileage in the 70mpg range.
Of course, the car's specs are impressive but they are only specs at this point. The thing is that GM has a HUGE credibility problem here after the EV1 fiasco. And they say that they don't have a battery for it.
BULLSHIT! The battery they were using in the EV1 is still in use in over 600 Rav4 Toyotas some of which have over 150 000 miles on them and get over 100 miles per charge. They sold that technology to... Texaco. The Volt is GM's "the cheque is in the mail"
I'll believe it when I see it.
Interesting that GM is using the same tactics to promote/sell this car that they used for the EV1. I guess some things never change!
Things have not changed since 1958 when Popular mechanics polled readers as to their number one wish from Detroit: Better gas mileage. It has taken bankruptcy to get them to do something but I still see nothing but ads for gas guzzling trucks which I guess bailout money is now paying for.
Motor companies suck !
Greetings from Argentina
José
Post a Comment